“The Engaged Readers feature gives writers a new metric to actually understand how people are interacting with their stories in the past year,” she said. Wattpad president Jeanne Lam told TechCrunch that when you compare this to traditional publishing, a bookstore can tell you how many copies are sold, but they can’t tell you if the buyer read that book. We’re helping grow the global webnovel market alongside our authors, creating more opportunities for writers to grow their fandoms and monetize their work,” the company said in a statement. Engaged Readers is the first step in a number of new initiatives we’re planning for 2022 and beyond. “As webnovels continue to grow in popularity around the world, we are going to continue building new tools for writers to do their best work, grow their fandoms, and ultimately make more money from their stories. It claims that users spend more than 23 billion minutes per month on the platform reading various stories, so this new feature will give it more insights into where readers are spending more time. The company has been testing the Engaged Readers feature with a few writers to gauge what kind of users are reading stories for a longer time. Wattpad also has other metrics like Total Reads, which is to measure the number of all-time non-unique reads on a story, and Unique Reads, which is the daily read or view by a unique user over 30 days.
The company counts an Engaged Reader as someone who has spent more than five minutes on a story in the last 365 days. While authors can tag genres for their stories themselves, a team of experts vets these tags for the new program so the story can be categorized as one of the eligible genres. The criteria for Engaged Readers vary from 9,000 for general fiction to 100 for horror. Writes must also have at least one story in eligible genres like general fiction, romance, vampire, action, teen fiction and horror, with a minimum number of Engaged Readers for that genre. Writers must have had a completed novel-length story (50,000 words or more) and they must have published at least one story chapter in the last three months. There are strict guidelines to be eligible for the payout program. With its new creator program, it plans to pay $2.6 million to writers just this year.
The company is also debuting a new metric called “Engaged Readers,” to help writers gauge readers’ interest in their stories, and Wattpad Creator Portal, a new site for writers to get tips and tricks about improving their content for the platform.Īfter introducing its Paid Stories project in 2019, Wattpad has paid more than $3 million to writers on the platform to date. Storytelling platform Wattpad is introducing a new creator program for writers that can earn them up to $25,000 in compensation.
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